Sister site provides evidence-based forecasting for advertisers

Regular visitors will notice that we have added a button for AdPrin.com. The button links to the ForPrin.com sister site Advertising Principles. The site provides evidence-based advice on, for example, how to forecast the effects of changing the amount…

Regular visitors will notice that we have added a button for AdPrin.com. The button links to the ForPrin.com sister site Advertising Principles. The site provides evidence-based advice on, for example, how to forecast the effects of changing the amount of advertising, and how to forecast which of a set of ads will be most persuasive.

Read more at http://www.forecastingprinciples.com/index.php?option=com_content&task=view&id=349&Itemid=