Predictive Pricing for Content

Scout Analytics, which specializes in digital revenue optimization for publishers, announced the availability of an intuitive pricing solution that correlates revenue versus engagement for customers of paid content.

Demand Map allows publishers to match the right license to the right customer at the right price. The behavioral targeting solution identifies overpriced and underpriced customer contracts with respect to engagement; a target price for each contract to model discounting; and quantitative revenue potential associated with overpriced and underpriced contracts.

With Demand Map, publishers can effectively negotiate increases in average revenue per user on underpriced contracts and prevent churn from customers by increasing engagement. “Traditionally, publishers have not been able to answer the question of whether a customer was paying a fair price,” Scout Analytics senior vice president of strategy Matt Shanahan said.

“Our Demand Map answers that question. Once answered, product management, sales and service can target their efforts to bring revenue and engagement into alignment – increasing average revenue per user 10-15%.”

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