Prediction Markets Move into Mainstream Business

Inkling Incorporated, a prediction market software company, announced that more than two million trades have taken place on its rapidly expanding prediction market platform.

Since its inception in 2006, large and small businesses have deployed Inkling's prediction market platform throughout the enterprise to reduce risk, improve forecasting, predict corporate metrics and foster greater innovation. Inkling's customers span a variety of industries including consumer products,
manufacturing, automotivw, finance and pharmaceuticals.

"Inkling Markets has helped companies of all sizes achieve better success by leveraging the collective intelligence of their own employees, business partners, and customers," explains Adam Siegel, co-founder and CEO. "Prediction markets are no longer a novelty, the early adopters are finding
that prediction markets are an excellent method to evaluate new ideas, cut costs and weigh risk."

Siegel and co-founder and CTO Nate Kontny have recently appointed seven distinguished entrepreneurs and corporate leaders to join the Inkling Advisory Board. The Board consists of experts from the technology, business and gaming software communities and includes:

— Bo Cowgill, Google Inc. — product developer, expert on decision markets for Google; creator of Google's prediction market and co-author of Using Prediction Markets to Track Information Flows: Evidence From Google
— George Gendron, Clark University — founder and director of the Innovation and Entrepreneurship Program at Clark University; former Editor-in-Chief of Inc. magazine
— Dr. Michael Giberson, Texas Tech University — professional economist, blogger and Inkling Top 10 trader
— Bob Johansen, Institute for the Future — author of Get There Early: Sensing the Future to Compete in the Present and six other books; Distinguished fellow and former CEO of Institute for the Future (IFTF), a Palo Alto-based think tank that does ten-year forecasting
— Jane McGonigal, PhD, renowned gaming developer — award-winning innovative game designer, researcher and analyst. MIT Technology Review named her as one of the top 35 innovators changing the world through technology
— Russ Roberts, management consultant and professor, Northwestern University — a strategy and organization effectiveness consultant and professor at the Kellogg Graduate School of Management at Northwestern University
— Philip Rosedale, Linden Lab / Second Life — founder and chairman of Linden Lab, creator of the acclaimed 3D virtual world Second Life. In 2007, he was listed among Time Magazine's 100 Most Influential People in the world.

Inkling's easy-to-use prediction market platform software has been embraced by hundreds of Fortune 500 corporations, government institutions, start-up companies, academic and non-profit organizations. Today, Inkling offers a range of solutions from free 45-day pilots to enterprise marketplaces
for tens of thousands of traders. Primarily self-funded, Inkling received early investment from yCombinator, a venture firm specializing in funding early stage start-up companies.

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