After a 16-year effort, Scott Armstrong’s book, Persuasive Advertising, is now available from Palgrave Macmillan, with a U.S. shipping date of July 20. It presents 194 evidence-based principles. These principles enable advertisers to predict the effectiveness of their ads by using the AdPri… nAudit. Further information is provided from the ForPrin.com sister site, AdPrin.com (http://adprin.com).