geoVue Announces Launch of Enhances Sales Forecasting Model

geoVue, Inc., a provider of location-based intelligence systems to the retail, restaurant and service industries, announced to launch the next generation of their sales forecasting solution iPREDICT in the fall.

iPREDICT 2.0, scheduled to officially launch on November 30th, is currently in development.  geoVue's expert development staff is collaborating closely with select retail, restaurant and service-industry customers who are considered "power users" of the product.  Collaborative product development workshops are currently being scheduled.

Keith McKenney, Senior Product Manager at geoVue, is heading up the project.  "It's crucial and exciting for us to translate client needs and feedback into product development plans," he says. "We are encouraged by the excitement from the marketplace and feel that this product will give users the flexibility and power they need to make better forecasting decisions on a daily basis."

geoVue's iPREDICT product is a complex volume estimation, trade area rating, and analog selection system which delivers a streamlined and automated way for users to assess the viability of potential locations, all in a matter of minutes. Built on geoVue's robust modeling methodology, the software is designed to deliver fast, consistent and reliable answers and insights.  Planned enhancements for version 2.0 include improved regression techniques which consider the local environment of the analyzed store, advanced selection and filtering tools including interactive adjustments to variables, comparison logic and threshold targets, and a significantly improved user-interface utilizing premium ESRI technology and Microsoft's Silverlight. 

Marcia Foley, Senior VP of Client Services, says, "Our clients have found this to be a very fast and powerful way to determine growth strategies and adjust as economic circumstances govern expansion and availability of capital."  Foley works closely with clients like Dunkin Brands, Goodwill Industries and Church's Chicken on system implementation, configuration, and professional services projects.