Configure-to-order (CTO) products, also known as modular, configurable, or assemble-to-order (ATO) products are products that can be configured to specific customer requirements by selecting and assembling modules or options. For example, a specific…
Configure-to-order (CTO) products, also known as modular, configurable, or assemble-to-order (ATO) products are products that can be configured to specific customer requirements by selecting and assembling modules or options. For example, a specific computer configuration is created by selecting from options such as hard drives, DVD drives, monitors, etc. In CTO environment, each sale is a combination of multiple options and predicting this variable mix of options adds significant complexity to demand management process. Short product life cycles and SKU proliferation make the problem even more complex.
You are invited to attend a free webinar (click here to register) to understand how Netapp plans to improve forecast accuracy, visibility, and alignment of business functions to enable an effective, demand-driven supply chain in CTO environment using latest release 7.3 of Demantra Demand Management.
Read more at http://blogs.oracle.com/supplychain/2009/08/enabling_an_effective_demand-d.html