Douglas Perfumeries Selects SAF For Forecasting & Replenishment

SAF AG, supplier of automated forecasting and replenishment systems for retail, has signed a license agreement with Perfumery Douglas. The leading European retail company specialized in cosmetics and perfumery will use the software in more than 1,000 stores to optimally handle its replenishment.

Douglas' specialty stores are known for their outstanding service and first-class assortments. By optimizing the replenishment process, our employees can concentrate even more on customer consultation and sales activities. In addition, assortment structures will be improved. That means for us: Out of stocks will be reduced, and the depth of products on the shelf (= Tiefenbestückung) will be optimized according to demand," explained Dr. Michael Krings, Director Logistics & Organization at Douglas, in describing the cooperation with SAF.

SAF systems forecast expected sales based on consumption and master data information and replenish accordingly. In doing so, the quality primarily depends on the type and scope of the basic data. The increasing complexity, that is also an issue in the cosmetics and perfumery market, leads to rapidly increasing requirements for replenishment that can hardly be handled manually. With the support of SAF software, replenishment quality is significantly improved and, in addition, customers benefit from the time savings for the Douglas employees in the stores.

"We could clearly measure these results during the pilot and test phase in selected stores," explains Jörg Strüning, Department Head Organization / Store Processes at Douglas. "In addition to the measurable effects, our employees in sales rapidly gained confidence in the system. This was very important for the further roll-out in our mainly decentrally organized company."

"During the test and pilot phase, it became clear that the Douglas business was strongly influenced by promotions. Additionally, most of the promotion campaigns are closely related to special calendar events such as Valentine's Day, Easter or Mother's Day," reports Dr. Andreas von Beringe, SAF CEO. "Promotion campaigns can turn slow movers to fast movers. Our software can consider these and other factors in determining optimal order quantities, especially for complex assortments."