Convio Buys Predictive Modeling firm

Convio, a marketing agency which focuses on the nonprofit sector, has acquired analytics and predictive modeling firm StrategicOne for around $5m in cash and an additional performance-related figure of $1m payable over three years.

Convio designs online fundraising campaigns that enable non-profit clients to convert individuals into supporters. StrategicOne, which was founded in 1997, works in the commercial sector as well as for nonprofits, helping clients attract and retain new customers/supporters, while reactivating those who have lapsed. Its total 2010 revenue was approximately $2m.

'The StrategicOne portfolio of services are designed to increase an organization's fundraising and other engagement results by maximizing the lifetime value of each relationship,' states Gene Austin, Chairman, CEO and President of Convio.

'These services enable clients to develop campaigns across channels that more efficiently and effectively engage people to drive fundraising results, volunteerism, advocacy and other forms of engagement.'