Conference Highlights Growing Use of Predictive Analytics Software

SPSS announced its 4th annual European user conference, Directions 2009: Predict Tomorrow Today, in Prague, Czech Republic, from May 11–14. Approximately 400 Predictive Analytics business users and technology analysts from across Europe are expected to attend this key business event.

The upcoming European Directions features industry experts, leading organizations, SPSS executives and product developers, and keynote speakers Marcus du Sautoy and Stephen Baker. Both du Sautoy and Baker will address the need for analyzing and predicting customer behavior by using data in today's number-driven world.

Marcus du Sautoy is a Professor of Mathematics at the University of Oxford and noted British radio and television host. Du Sautoy has written many academic books and articles on mathematics, and won the prestigious Berwick Prize of the London Mathematical Society in 2001. As the Charles Simonyi Professor for the Public Understanding of Science, Du Sautoy is known for his work popularizing mathematics, and has been named one of the leading scientists in the United Kingdom.

In addition, Stephen Baker, senior writer covering technology for Business Week magazine and author of The Numerati – which details a new breed of entrepreneurial analysts harnessing the vast amount of people data available to radically transform and customize everyday experiences and drive true customer-focused marketing, will speak at Directions.

SPSS customers such as Rabobank, Fiat, Kingfisher, Telefónica O2, SNCF, BT, GfK, RSA and KPN will present on success they achieve using SPSS Predictive Analytics Software to improve business processes and results and drive efficiencies.

Directions offers attendees various breakout sessions that provide insight into new developments, the latest trends and best practices in data collection, statistics, data mining, text analytics and the deployment of analytic results.

Jack Noonan, SPSS chairman, president and CEO, said, "Now, more than ever, organizations are focusing on reducing costs and risk, and increasing revenues by better understanding their customers and deploying that insight at every point of interaction across the enterprise. Directions offers attendees a chance to learn about the evolving role of Predictive Analytics across all industries and showcases how Predictive Analytics allows organizations to ‘do more with less,' remain competitive, and thrive in the current economy."

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