It is bad enough that consumer behavior is never 100 percent predictable, but the unpredictable behavior of management also compounds forecasting errors. Over the years I have relived the following situation so much that it has almost become a predictable behavior. Once a month, among my many…
It is bad enough that consumer behavior is never 100 percent predictable, but the unpredictable behavior of management also compounds forecasting errors. Over the years I have relived the following situation so much that it has almost become a predictable behavior. Once a month, among my many forecasts, I submit a 30/60/90 day outlook for the […]
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