By attending this course:

1 You will learn techniques and approaches that have been proven to work best for forecasting sales of pharmaceuticals – and not waste your time on what doesn’t work.
2 You will be able to challenge the forecasts others have produced for you, and produce your own forecasts in most situations.
3 Concepts will be explained in simple, non-mathematical terms. Concrete examples from the pharma industry are used rather than vague concepts.
4 You will leave with a collection of techniques and principles that you can implement easily and immediately after the course.
5 You will receive an Excel-based forecasting tool that integrates all the techniques taught and applied during the course. This ensures you leave with real hands-on ability to use the techniques.
6 You will receive Gary’s book Sales Forecasting for Pharmaceuticals: An Evidence Based Approach, which will be a valuable reference to have with you.