Know what forecasting concepts, tools & techniques exist in pharma, and what to use in which situation, and how.
Equip yourself with some handy tools that require limited resources.
Gain the expertise required to critically assess and challenge forecasts in your company.
Gain expert insight and advice from Gary Johnson, a former senior marketing executive in big pharma who built Europe's most respected pharma forecasting and pricing specialist consulting practice.

This course is primarily designed for pharma marketeers and market analyst functions who want to start on the right foot in forecasting, as well as for advanced forecasters who want to review best practice and forecast even better. In addition, any marketing support function contributing to the forecasting process, as well as any executive wishing to be able to challenge the forecasts they receive from colleagues, will greatly benefit from participating.

While all course content is obviously relevant for forecasting sales of new products, the concepts and techniques taught at this course can be used for marketed drugs whenever something is happening in their market that may impact sales, e.g. new competitor products, product improvements etc.